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Cost Control: How Businesses Use It to Increase Profits

What Is Cost Control?

Cost control is the practice of identifying and reducing business expenses to increase profits, and it starts with the budgeting process. A business owner compares the company's actual financial results with the budgeted expectations, and if actual costs are higher than planned, management has the information it needs to take action.

As an example, a company can obtain bids from different vendors that provide the same product or service, which can lower costs. Cost control is an important factor in maintaining and growing profitability.

Corporate payroll, for example, is often outsourced, because payroll tax laws change constantly, and employee turnover requires frequent changes to payroll records. A payroll company can calculate the net pay and tax withholdings for each worker, which saves the employer time and expense.

Key Takeaways

  • Cost control is the practice of identifying and reducing business expenses to increase profits, and it starts with the budgeting process.
  • Cost control is an important factor in maintaining and growing profitability.
  • Outsourcing is a common method to control costs because many businesses find it cheaper to pay a third party to perform a task than to take on the work within the company.
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Investopedia / Jiaqi Zhou

Understanding Cost Controls

Controlling costs is one way to plan for a target net income, which is computed using the following formula:
Sales - fixed costs - variable costs = target net income
Assume, for example, that a retail clothing shop wants to earn $10,000 in net income from $100,000 in sales for the month. To reach the goal, management reviews both fixed and variable costs and attempts to reduce the expenses. Inventory is a variable cost that can be reduced by finding other suppliers that may offer more competitive prices.

It may take longer to reduce fixed costs, such as a lease payment, because these costs are usually fixed in a contract. Reaching a target net income is particularly important for a public company, since investors purchase the issuer’s common stock based on the expectation of earnings growth over time.

Outsourcing is used frequently to control costs because many businesses find it cheaper to pay a third party to perform a task than to take on the work within the company.

Cost Control and Variance Analysis at Work

A variance is defined as the difference between budgeted and actual results. Managers use variance analysis as a tool to identify critical areas that may need change. Every month, a company should perform variance analysis on each revenue and expense account. Management can address the largest dollar amount variances first, since those accounts are most likely to have the biggest impact on company results.

If, for example, a toy manufacturer has a $50,000 unfavorable variance in the material expense account, the firm should consider obtaining bids from other material suppliers to lower costs and eliminate the variance moving forward. Some businesses analyze variances and take action on the actual costs that have the largest percentage difference from budgeted costs.

Why Is Cost Control Important for Businesses?

In a competitive marketplace, the low-cost producers are the ones that can earn the highest profits. Reducing costs is therefore a key objective for most businesses since it increases both efficiency and profitability.

What Types of Costs do Businesses Incur?

In general, business costs can be categorized as fixed vs. variable and direct vs. indirect.
  • Fixed costs are those that do not change, such as rent or insurance payments.
  • Variable costs will change with productivity such as wage labor or energy usage.
  • Direct costs are those involved with production or operations, such as costs of raw materials.
  • Indirect costs include things like overhead, which are not directly related to the business's core operations.

How Can Households Implement Cost Controls?

Cost controls are often associated with increasing the operating efficiency of a business; however, individuals and households can also benefit from such strategies to increase savings and cash flows. Establishing and sticking to a budget is one key strategy. Shopping around and comparing competitors' prices is another way to keep prices down. Look to shop when items are on sale and consider second-hand goods if possible.
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